Being on camera can feel weird. Unnatural. Cringey, even.

If the idea of filming yourself for your business makes you want to melt into the floor, you’re not the only one. I hear this all the time from clients—smart, talented, accomplished people who suddenly feel like awkward teenagers the moment they have a camera in front of them.

If you've followed me for a while, you probably know I'm a sucker for great brand aesthetics. Logos, fonts, colours, photography, and videography—all of these things speak my language.

But does every business actually need professional branding visuals?

One of the hardest parts of running a small business is figuring out what you're actually good at. Not just what you can do (because let’s be honest, most small business owners can do a bit of everything out of necessity), but what lights you up and gets results for your clients.

For a long time, I wore every marketing hat possible.