THREE ESSENTIAL SOCIAL MEDIA VIDEOS

You’ve worked hard to build a business you love

Make sure people know who you are, what you offer & what makes you different

With Three Essential Social Media Videos, you’ll have the key content you need to introduce yourself, showcase what your business does best, & connect with your audience in a way that feels natural and authentic.

Video #1

Who are you?

WHY YOU NEED IT:

This video is all about showing your audience who you are and why you do what you do. People love to support businesses when they connect with the person behind them. By sharing your story, you’re not just selling a product or service—you’re inviting customers to be part of something meaningful.

It isn’t about a perfectly scripted performance—it’s about being you. When customers feel like they know you, they’re more likely to trust you, remember you, and choose your business.

Video #2

What are you offering?

WHY YOU NEED IT:

One of the biggest mistakes small businesses make on social media is assuming people already know what you do. When you’re immersed in your business every day, it’s easy to forget that new customers might not have a clue!

The best way to fix that is to show them. Instead of crossing our fingers & hoping people understand what you offer, we'll use this video to make it unmistakably clear.

This isn’t just about listing what you do—it’s about helping potential customers see the value of your business in a way that feels natural and engaging. The more clarity you provide, the easier it is for people to say, “I need that!”

Video #3

What makes you different?

WHY YOU NEED IT:

Your business isn’t just another option—it’s the right option for the people who align with your approach, values, and way of doing things.

No one does what you do quite the way you do it. In marketing, this is called your unique value proposition—the thing that sets you apart and makes your business stand out. But don’t stress if you’re not sure exactly what that is yet. We’ll figure it out together!

This video isn’t about trying to be the best at everything—it’s about showing potential customers why you’re the right fit for them. When people understand what makes you special, they’re more likely to connect with your business and choose you over the competition.

THE PACKAGE

  • Creation of 3 video posts that clearly explain:

  • who you are

  • what you’re selling

  • why you're different

  • 1 hour strategy meeting to plan your videos & outline scripts

  • 1 hour of filming time in-studio or on-location to film “talk-to-camera” footage

  • 1 hour to film “b-roll” footage

  • 3 fully edited short-form videos with suggested cover photos & captions, ready to be added to your Instagram, Facebook, TikTok or YouTube Shorts

INVESTMENT: $800

LET'S CHAT

ADD ON:
RUN A VISIBILITY AD

These videos can increase your visibility even more by putting some ad-spend behind them. By running these videos as ads on Facebook and/or Instagram, you can make sure tons of local potential customers get to know your business.

ADDITIONAL INVESTMENT: $250
+ ad spend (I recommend starting at $5/day)

ADD ON:
INSTAGRAM 9-GRID SET & FORGET

Maybe you don’t plan to use Instagram to market your business, but you’d like to have a low-maintenance presence. With this add-on, I create 6 static posts (in addition to the essential videos) so you have a professional Instagram presence without the need to update.

ADDITIONAL INVESTMENT: $600

THE PROCESS

1.

LET'S CHAT

I offer a complementary 30 minute consult that you can book here. Let's get to know each other, talk about your videos and see if we're a good fit for working together.

2.

PROPOSAL

I'll write a proposal of work based on our chat and send it to you. If you want to move ahead, reply to my email and we’ll move onto the next step.

3.

INVOICE & CONTRACT

I'll send you a contract to sign & invoice to pay. I usually take 50% upfront to secure your spot but I also have 3-month payment plans for any project over $1,000.

4.

KICK-OFF!

We schedule our strategy session and get to work! I can't wait to make videos with you!

FAQ

  • Average timeline: 4-6 weeks

    Once the contract is signed & the invoice is paid, we will schedule your strategy meeting.

    At the strategy meeting we’ll book 2 shoot days - the “talk to camera” day first, and the “b-roll” day second. The shoots are usually scheduled within 2-3 weeks of the planning meeting so we stay on track.

    Once the shoots are done, delivery of video is approximately 2-3 weeks after the shoot “b-roll” shoot day.

  • Plan to spend approximately 6 hours on your Essential Social Media Videos. Our planning meeting is one hour, you’ll want to spend one hour practicing your script, you’ll want spend an hour picking outfits and gathering any props, the “talk-to-camera” shoot is one hour and the “b-roll” shoot is one hour.

    If you are getting hair and/or makeup done on the day of the shoot, make sure you account for that time too.

  • Three Essential Social Media Videos start at $800 with add-ons like running as an ad or creating an Instagram 9-grid available for an additional cost. 

  • Being unclear about what you do is one of the biggest mistakes I see small businesses make on social media. Often, small business owners are so deep in their business they don’t realize everyone doesn’t already know what they do. The best way to make sure people know what you do? Show & tell them on video and pin that video to the top of your page! Your good work alone is not enough to get you noticed.

  • These days, the one advantage a small business has over a big business is the personal connection with your customers. The big guys don’t get to have that 1:1 interaction, they almost never have a face to go along with the business. We as small business owners don’t have many advantages over the big guys, so let’s capitalize on the few we have! Make genuine connections with your customers by showing up on video.

  • Everyone feels embarrassed or uncomfortable about being on video at first. It was a real shocker for me when I started filming people how self-conscious even the most confident people can be when they get in front of a camera. And the hard truth is, the only way to get over it is to practice until it feels like no big deal. Your friends and family might think you’re cringe, but they aren’t the ones responsible for running your business and making your dreams come true. Don’t let the fear of what others might think hold you back. Read my tips on how to feel more comfortable on camera on my blog.

  • Not to worry, I’ll handle the tech side of shooting the video. Your job is to show up ready to be yourself in front of the camera. If you’re not sure how to use your video clips when we’re done, you can schedule a consult with me and I’ll show you how.

Ready to make content
feel easy?

Let’s make posting on social media the easiest thing on your to-do list. Fill out some info and I will be in touch shortly! Can't wait to hear from you!